Growing a Business by Paul Hawken. Paul started Smith and Hawken, a garden lifestyle brand, with very little capital. He says that bootstrapping a business forces creative deployment of resources, and reliance on your resilience to take you to the finish line. Lesson: Be disciplined, color outside the lines and set financial priorities.
The Innovator’s Dilemma by Clayton Christensen. He coined the term “disruptive innovation” over 20 years ago and wrote about how the “little guy” can shake up an entire industry. Lesson: Look for opportunities to disrupt and prepare for the next disruption once you’re business is established.
Blue Ocean Strategy by W. Chan Kim. It speaks to important questions that are key to ask in the early development of your idea. Lesson: Questions are critical to success.