Why Responsive Web Design

Worth Knowing:

  • More than 50 percent of search queries globally now come from mobile devices
  • Mobile devices are projected to reach 79% of global internet use by the end of 2018
  • Mobile eCommerce revenue accounts for 50% of total U.S. eCommerce revenue (2017)
  • 57% of users won’t recommend a business with a poorly designed mobile website
  • Nearly 8 in 10 customers would leave a website that doesn’t display well on their device
  • Smartphone conversion rates are up 64% compared to desktop conversion rates
  • 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours

What do these statistics tell us?
More and more people use their mobile devices to browse and shop.  Mobile users want a functional experience. They don’t want to horizontal scroll, pinch, or zoom to read text, click on links, or fill in forms.  Dissatisfied mobile users will disengage from an unsatisfactory website & will often not recommend it.

“Mobile Ready” & “Responsive”:  What’s the difference?
Just like Facebook replaced MySpace, responsive web design replaces “mobile ready” design. A “mobile ready” website looks and functions the same whether viewed on a smart-phone or a desktop.  Unfortunately, the user experience is not the same, since tiny text, horizontal scrolling, and navigation issues impede the user experience.  Responsive web design geared toward mobile website functionality.  A responsive website keeps the aesthetic of the desktop web design “similar” (not “the same as”) across all devices, while making the user experience easy and intuitive.

What is the solution?
Whether your website sells products or provides information, you don’t want to lose potential business when a mobile user has a frustrating experience because they had to pinch, zoom or horizontally scroll.  In today’s online climate, we believe that “online success”  includes a responsive website.  So, if it’s been a few years since you last had your website redeveloped and the current design isn’t responsive, it’s time to make the move to a responsive website.

Leave a Reply

Your email address will not be published. Required fields are marked *